Diamond in the Dust is a New Collection Inspired by Loomah’s Journey Across the Sahara

Loomah is excited to announce that they will be launching their latest collection at the Chelsea Design Quarter Summer Street Party on June 7th.

Bahia tile collection

Inspired by their recent travels across Morocco, The Bahia Collection encapsulates the essence of this diverse country’s rich cultural heritage and unique architectural style created from a blend of African, Arab and Mediterranean influences


Photography by Gobinder Jhitta

This six piece collection draws on the use of Zellige, the traditional geometric mosaics that are synonymous with Moroccan architecture, and the wonderful examples of this beautiful decorative artform that they came across on our travels.

A vibrant colour palette of deep blues and cool shades of turquoise was inspired by their visit to Chefchaouen. This small town tucked away amongst the Rif Mountains in Northern Morocco, is famous for its distinctive blue-painted doors and walls of the medina or “old town” offering a striking contrast with the surrounding arid landscape.

The Bahia Collection

summer street party

The full collection will be available to view in the Kings Road showroom at the Chelsea Design Quarter annual summer party on Wednesday 7th June.


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